FOR IMMEDIATE RELEASE
Joseph Graves, CXO
GroundSwell Partners with Anti Hate Organization as Launch Partner
Life After Hate to Receive the First Shop & Support Cards
WASHOUGAL, Wash. (August 17, 2018) – GroundSwell today announced Chicago-based nonprofit, Life After Hate as its inaugural program partner. Through the partnership, Life After Hate supporters will receive a custom branded prepaid Visa debit card that raises money for the organization with every purchase they make. The new program officially launched June 15th, and Life After Hate supporters have already begun receiving their GroundSwell cards.
Founded in 2011 by former members of the violent American far-right movement, Life After Hateworks to counter racism and violent extremism in America through powerful stories of transformation and guide those who want to leave the lifestyle behind.
“As a nonprofit, finding money to support our mission is one of the biggest challenges,” said Life After Hate executive director and co-founder Sammy Rangel. We believe the GroundSwell card will provide us with an important source of funding by activating and energizing our supporters in a new way.”
A Mission Worth Supporting
Selecting Life After Hate as its program launch partner made perfect sense for GroundSwell CEO and co-founder Dan Rubano.
“Equality and acceptance are two of GroundSwell’s core values, Rubano said. And in this climate, what could be more important than standing up for those values? This is an organization doing important and innovative work, and we’re excited to start supporting Life After Hate.”
If you’d like to receive your own GroundSwell card and help Life After Hate in their mission to wage peace, visit lifeafterhate.org/contact
About Life After Hate
Life After Hate, Inc., a 501(c)(3) U.S. nonprofit, was created by former members of the American violent far-right extremist movement. Through powerful stories of transformation & unique insight gleaned from decades of experience, we serve to inspire, educate, guide, & counsel. Learn more at www.lifeafterhate.org.
Established in 2015, GroundSwell is a FinTech company creating sustainable revenue models for nonprofit and philanthropic organizations, to help them achieve their mission. To learn more, visit GroundSwellWorld.com and follow us on Facebook, Twitter, and LinkedIn.
A New Class of Donor?
According to a recent post in The NonProfit Times, households making first-time gifts to new organizations increased for the first time in 2017, up 10 percent from 2016. Citing a study conducted by Blackbaud Institute for Philanthropic Impact, The NonProfit Times reported that this bump is being fueled largely by already active donors who are expanding their giving footprint.
So what’s behind this uptick? Chuck Longfield, chief scientist for Blackbaud and senior advisor for the Blackbaud Institute, cited an unusual if not oxymoronic source for all these new donations: rage giving.
“Longfield, who authored the report, attributed very little of the 2017 surge to tax reform, citing, rather, increases in discretionary income and “rage giving.” Despite economic rebounds from years earlier, donors had more money to do with what they desired in 2017 than in years past. The divisive political nature of the country also had a role. Donors, conservative and liberal alike, engaged in “rage giving” in 2017 to support their ideals. Liberal voters have been most successful in this regard, Longfield said, citing donation increases for the American Civil Liberties Union, Planned Parenthood, and the Southern Poverty Law Center.”
These statistics are remarkable because they stand in stark contrast to donor behavior from previous years. In fact, between 2010 and 2016, households making first-time gifts to new organizations actually declined by more than 16%.
Longfield’s study goes on to discuss how nonprofits can properly nurture all these new relationships, but in our view, that’s not the real story. Lost in all this is the obvious frustration and helplessness motivating this new giving.
Sustained Change is Needed
It’s clear to even the casual observer that there’s a lot of tension and anger at play in our current political moment. And at the heart of these negative emotions is a profound sense that something is very wrong and it’s not getting better.
Now we can argue endlessly about what that something is, and if you watch cable news, you know that we certainly do. But now we’ve also started lashing out in a way. Reacting to the negatively with a flood of new money supporting the nonprofit organizations we hope can help turn the tide.
But is this an efficient use of our money? Probably not. These emotional donations tend to flow to the highest profile organizations working nationwide or around the world. Meanwhile, many smaller groups that are driving real change at the community level are being overlooked. So is there a way to harness this negativity in a more intentional way so that organizations working on the ground can accomplish sustained change? There will be soon.
GroundSwell was founded as a social purpose corporation, which means the common good is woven into our corporate DNA. We built a framework that provides philanthropic organizations a new and sustainable source of revenue, while at the same time, giving their supporters a new form of quiet activism. This socially-conscious consumerism (we like to call it purchasing with purpose) allows them to choose what their economic activity (buying stuff and paying bills) supports.
It is, perhaps, the opposite of rage giving. Instead, it’s focused, consistent, and intentional – a rising tide. Imagine what will be accomplished when millions of individuals are engaged in this way, instead of just yelling at each other on the internet. What could we accomplish if everyone put their money where their mouth is?
Would all those somethings start getting better?
We really believe they will.
Click here to learn more about the GroundSwell program.
Click here to read The NonProfit Times Post.