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Orca Conservancy Partners with GroundSwell to Save Southern Residents

GroundSwell and Orca Conservancy create a monumental Super-Pod.  Announcing a Limited-Edition #BeTheirVoice Debit Card.

GroundSwell, the Washington State-based social purpose corporation, has partnered with Orca Conservancy, the Seattle-based nonprofit organization committed to the welfare and recovery of Orcinus orca, the killer whale, and protecting the wild places on which they depend. Together, we have created a limited-edition #BeTheirVoice debit card. Proceeds from the #BeTheirVoice debit card supports Orca Conservancy’s work in recovering Chinook salmon, the primary food source of the endangered Southern Resident killer whale population that frequently inhabit the inland waters of Washington State and British Columbia.

With the new #BeTheirVoice debit card, anyone can make regular, crucial donations which will immediately go towards assisting with the recovery of the critically endangered Southern Resident killer whale population — without cost to themselves — or to Orca Conservancy.

A Monumental Super Pod 

As supporters sign up and use the #BeTheirVoice debit card, 1% of their total purchases will go towards funding vital salmon habitat restoration, which ultimately will increase the food supply needed for endangered Southern Resident killer whale population recovery.

The #BeTheirVoice card is a standard Visa debit card. There are no monthly fees, no credit check, and supporters can keep their existing bank accounts. The process is simple. Just order the card through GroundSwell and, after activating the card with the GroundSwell app, funds will load automatically onto your #BeTheirVoice card. Additionally, supporters will also then have access to exclusive rewards on dining, hotels, entertainment and **much more!

“Orca Conservancy has been fighting for the recovery of the endangered Southern Resident killer whale population since 1996,” said President, Shari Tarantino. “Continuing to expand our scientific expertise towards recovering Chinook salmon habitats are necessary to accomplish our primary mission. Having GroundSwell as a partner is a revolutionary way to fund the important work we are committed to fulfill.”  

“GroundSwell’s partnership with Orca Conservancy is important because as Pacific Northwesterners, the orcas and salmon have long been symbols for our way of life.  As a community we all have a responsibility to help save them” said GroundSwell Founder and CEO, Dan Rubano. This is core to why GroundSwell was founded in the first place; to help the community to take action on the things we care most about,” Rubano said.   

About Orca Conservancy

Orca Conservancy, founded in 1996, is a 501(c)(3) Washington State nonprofit organization working on behalf of Orcinus orca, the killer whale, and protecting the wild places on which it depends. Orca Conservancy collaborates with some of the world’s top research institutions and environmental groups to address the most critical issues now facing wild orcas. We work towards safeguarding critical habitats, advocating creative oil-spill prevention and response measures, establishing better protocols for the Navy to protect sensitive marine life, and working with whale watchers and scientists in creating effective new guidelines for wildlife encounters.

About GroundSwell

Established in 2015, GroundSwell is a FinTech social purpose corporation creating sustainable revenue models for nonprofit and philanthropic organizations, to help them achieve their mission. GroundSwell aims to empower millions of people to use their everyday purchases as a force for good. To learn more, visit or follow us on your favorite social channel: 

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To learn more about the limited-edition #BeTheirVoice debit card, visit

GroundSwell Featured in the Camas Washougal Post Record

GroundSwell co-founders Dan Rubano and Joe Graves were recently interviewed for a feature article in our hometown newspaper The Camas-Washougal Post Record.

In the article you’ll learn how Brazilian Jiu Jitsu first brought Dan and Joe together, and how Dan’s time running a treehouse eco-lodge resort in Nicaragua shaped his view of the world. Here’s a peek:

“Maybe the most important thing had to do with community and our part in growing and supporting it — not only social but environmental imperatives around it,” Rubano said. “GroundSwell, at its core, is focused on supporting organizations dedicated to improving life…”

To read the entire article, click here: A ‘Groundswell’ of Support for Nonprofits

GroundSwell Partners with Life After Hate

Joseph Graves, CXO

GroundSwell Partners with Anti Hate Organization as Launch Partner

Life After Hate to Receive the First Shop & Support Cards

WASHOUGAL, Wash. (August 17, 2018) – GroundSwell today announced Chicago-based nonprofit, Life After Hate as its inaugural program partner. Through the partnership, Life After Hate supporters will receive a custom branded prepaid Visa debit card that raises money for the organization with every purchase they make. The new program officially launched June 15th, and Life After Hate supporters have already begun receiving their GroundSwell cards.

Founded in 2011 by former members of the violent American far-right movement, Life After Hateworks to counter racism and violent extremism in America through powerful stories of transformation and guide those who want to leave the lifestyle behind.

“As a nonprofit, finding money to support our mission is one of the biggest challenges,” said Life After Hate executive director and co-founder Sammy Rangel. We believe the GroundSwell card will provide us with an important source of funding by activating and energizing our supporters in a new way.”

A Mission Worth Supporting

Selecting Life After Hate as its program launch partner made perfect sense for GroundSwell CEO and co-founder Dan Rubano.

“Equality and acceptance are two of GroundSwell’s core values, Rubano said. And in this climate, what could be more important than standing up for those values? This is an organization doing important and innovative work, and we’re excited to start supporting Life After Hate.”

If you’d like to receive your own GroundSwell card and help Life After Hate in their mission to wage peace, visit


About Life After Hate
Life After Hate, Inc., a 501(c)(3) U.S. nonprofit, was created by former members of the American violent far-right extremist movement. Through powerful stories of transformation & unique insight gleaned from decades of experience, we serve to inspire, educate, guide, & counsel. Learn more at

About Groundswell
Established in 2015, GroundSwell is a FinTech company creating sustainable revenue models for nonprofit and philanthropic organizations, to help them achieve their mission. To learn more, visit and follow us on Facebook, Twitter, and LinkedIn.

GroundSwell Partners with The Octalysis Group

Kristy Beaulieu, Communications

GroundSwell Partners with Gamification Pioneers The Octalysis Group

The group creates meaningful engagement through human focused design principles.  

WASHOUGAL, Wash. (March 28th, 2018) – GroundSwell today announced a partnership with The Octalysis Group, a company that helps businesses engage their customers through human focused design or “gamification”.

Founded by author and gamification thought leader Yu-kai Chou, The Octalysis Group identified 8 Core Drives that motivate people to take action. Through a collaborative design process they help companies incorporate the behavioral motivators that govern human interaction into products, services, and the workplace.

The company will help apply these gamification principles to GroundSwell’s shop-and-support card programs in an effort to create a remarkable experience for their card holders and partners.

An Epic User Experience Means More Funding For GroundSwell’s NonProfit Partners

For Joseph Graves – COO at Groundswell – working with Octalysis provides a proven system for creating an epic experience for users.

“We’ve always been keen on delivering a delightful user experience for our customers. After reading Yu-kai’s book, Actionable Gamification, I knew we had to work with his team. We want to be very intentional about how people feel when interacting with us – The Octalysis Group gave us a system and vocabulary for making it happen. ”


About Octalysis
The Octalysis Group helps companies engage their customers through behavioral sciences and game design. They have worked with companies like Google, LEGO, HP, and Fidelity. Learn more at

About Groundswell
Established in 2015, GroundSwell is a FinTech company creating sustainable revenue models for nonprofit and philanthropic organizations, to help them achieve their mission. To learn more, visit and follow us on FacebookTwitter, and LinkedIn.

GroundSwell Adds Two New Board Members

Kristy Beaulieu, Communications

FinTech Company – GroundSwell – Expands Board of Directors with Accomplished Digital and Payments Executives

David Desharnais and Belinda Rodman Appointed to GroundSwell Board

WASHOUGAL, Wash. (August 23, 2017) – GroundSwell, a Washington State Social Purpose Corporation dedicated to creating sustainable revenue sources  for nonprofit and philanthropic organizations, announced the addition of David Desharnais and Belinda Rodman to its board of directors.

“David and Belinda join us at a critical time and together with the rest of the board will help guide us through the next stage of growth. Their addition to the team both validates and strengthens our expertise in digital products, software, payments, customer experience.” said Daniel Rubano, Co-Founder and CEO.“

Desharnais and Rodman join other distinguished leaders in business, digital products, payments, regulatory, and compliance operations, to shape organization’s strategy.

About David Desharnais
David Desharnais is an award winning Chief Marketing Officer, Chief Product Officer, and enterprise software engineer at both global start-ups and large publicly traded companies in the Financial Services, FinTech, and Electronic Design Automation industries. Currently, David is SVP and General Manager at a Fortune 50 company, serving in senior executive roles at American Express, Traxpay, and Cadence Design Systems. David also serves as a director and advisor to multiple successful startups.

About Belinda Rodman
Belinda Rodman is an accomplished global executive with 25 years of enterprise software, digital innovation, and data-driven performance management experience. She is an expert in organization design and change management related to technology innovation and disruption with a passion for helping software companies build great businesses. Having built a career at leading companies, including, Macromedia, and Oracle, Belinda now serves as an executive at PTP, a professional services firm providing innovative customer experience solutions to transform customer engagement.

About Groundswell
Established in 2015, GroundSwell is a FinTech company dedicated to creating sustainable revenue models for nonprofit and philanthropic organizations, to help them achieve their mission. To learn more, visit and follow us at Facebook, Twitter, and LinkedIn.

NW Startup Funding Nonprofits

Kristy Beaulieu, Communications


Company announces final $1 million investment round for public launch this fall.

WASHOUGAL, Wash. — GroundSwell, a Washington State social purpose corporation based in Washougal, Wash., is shaking up the philanthropic world with a sustainable revenue-sharing approach designed for nonprofit organizations. This month, the company–whose mission is to sustainably fund organizations that make the world a better place–kicked off its final round of investment crowdfunding to raise $1 million for its public launch this fall.

“Other companies, banks, and credit unions offer traditional debit cards. We created GroundSwell because we saw a better way to put technology, banking, and philanthropy together,” said Dr. Daniel Rubano, co-founder  and CEO. “To date, we have raised more than a million dollars, and are now in our final phase of fundraising to allow everyone to become part of this movement and support our public launch this fall.”

Money on a Mission

Each time we swipe our credit or debit card, a transaction fee is generated, providing more than $60 billion in revenue to banks. Licensed as a bank, GroundSwell’s business model redirects these fees from big banks back and shares them with partner nonprofits through customized Visa debit card programs. Each time a card is used to make a purchase, the profits generated from the processing fees are shared with the nonprofit partner.

The result is a sustainable revenue stream that helps address the needs of the 1.5 million nonprofits that are underfunded, according to the National Center for Charitable Statistics. Nonprofit members’ Visa debit cards act just like a checking account, with no credit checks, fees, or interest, and are FDIC insured.

“We looked around and saw there was a need to act fast to make our world a better place,” said Joseph Graves, head of Operations & Program Development. “GroundSwell gives us a way to live out our commitment to making a difference and allow anyone to support the organizations they love by simply doing the things they would normally do every day already!”

Become a GroundSwell Investor

Anyone passionate about giving back and supporting nonprofits is invited to become part of the GroundSwell to share the wealth with those who will use it best. Participants can buy ownership through our partner Wefunder, an investment crowdfunding platform. These funds will support operations for the next 12 months to develop services, expand our nonprofit partner network, and conduct initial testing with early adopters. The minimum investment is $100. Owners will be the first to receive their Money on a Mission VISA debit card pre-loaded with thank you funds to start making a difference. They also will gain access to company updates, insider information, and company store.  To learn more or make an investment, visit

For accredited investors interested in higher values, contact Joe Graves at Nonprofit organizations interested in becoming partners, please visit or contact Ian Durias at

About Groundswell

Established in 2015, GroundSwell is putting money on mission by servicing nonprofit organizations dedicated to doing good in the world. By creating the opportunity for all of us to make a difference every day, GroundSwell provides sustainable revenue for underfunded nonprofits by redirecting visa debit revenue from big banks. To learn more, visit and follow us on Facebook, Twitter, and LinkedIn.